We ended this year's season of fairs and trips by participating at HIE trade fair in Frankfurt
The Health Ingredients Europe (HIE) trade fair took place on 30 November - 1 December in Frankfurt and it was the last show we had the opportunity to participate in this year. HIE, like previous trade fairs, was held in the spirit of strict anti-epidemic regulations that had quite a negative effect on the participation of exhibitors and visitors as many of them canceled their visit, eventually.
Nevertheless, many visitors came to visit us at our stand and many of them even arrived (to our great surprise) from more distant destinations, such as Latin America and Arab countries. At our shared and strategically located stand, we created a really compact team with the companies Isaltis and Lallemand - we mutually introduced our clients and benefited from the fact that each of us can offer the clients products from our portfolio.
We got overall positive impressions from the HIE trade fair. We have gained valuable experience and knowledge, as well as a number of new contacts with whom we will try to develop cooperation.